Jeep is a brand of American car and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles. Jeep has been a portion of Chrysler given that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its preceding owner American Motors Corporation (AMC).
Jeep’s recent product range consists solely of sport utility automobiles and off-road automobiles, but has also incorporated pickup trucks and roadsters in the previous Jeep bumpers returned to the pickup truck industry in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a industry segment the Wagoneer is regarded as to have designed. Jeep sold one.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s ideal marketing brand in the U.S. in the course of the initial half of 2017. In the U.S. alone, in excess of 2400 dealerships hold franchise rights to sell Jeep-branded automobiles, and if Jeep have been spun off into a separate company, it is estimated to be well worth in between $22 and $33.five billion—slightly much more than all of FCA (US).
Prior to 1940 the term “jeep” had been employed as U.S. Army slang for new recruits or automobiles, but the Planet War II “jeep” that went into production in 1941 especially tied the title to this light military 4×4, arguably making them the oldest 4-wheel drive mass-production automobiles now recognized as SUVs. The Jeep grew to become the principal light 4-wheel-drive automobile of the United States Army and the Allies in the course of Planet War II, as effectively as the postwar time period. The term grew to become frequent worldwide in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly functional jeep grew to become the ubiquitous Planet War II 4-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility automobiles this kind of as the Humvee, and inspired the creation of civilian analogs this kind of as the unique Series I Land Rover. Numerous Jeep variants serving equivalent military and civilian roles have given that been made in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever given that Willys-Overland launched production of the initial CJ or Civilian Jeep branded versions there in 1945. Its replacement, the conceptually consistent Jeep Wrangler series, stays in production given that 1986. With its reliable axles and open top, the Wrangler has been referred to as the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep versions (the CJ-five and the SJ Wagoneer) appreciated extraordinary three-decade production runs of a single body generation.
In lowercase, the term “jeep” continues to be employed as a generic term for automobiles inspired by the Jeep that are ideal for use on rough terrain.