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Irrespective of who is currently being marketed to, a number of factors, which includes the standpoint the marketers will use. These market orientations establish how marketers will strategy the organizing stage of advertising and marketing. This prospects into the advertising and marketing mix, which outlines the specifics of the item and how it will be sold. This can in turn, be affected by the environment surrounding the item , the results of advertising and marketing analysis and market analysis, and the qualities of the product’s target market.

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Once these factors are determined, marketers need to then determine what strategies will be utilized to market the item. This choice is based mostly on the factors analyzed in the organizing stage as effectively as in which the item is in the item daily life cycle.